2019

DIGITAL RETAILING MASTERCLASS

Learn from airline industry leaders and the best digital experts in this 1-day, hands-on, invite-only event.

 

SEPTEMBER 24th, 2019

 

Designed for Airlines

Digital expertise tailored for the airline industry

TOP SPEAKERS

from Google, Skyscanner and top digital experts

Exclusive Sponsor

Helping digital marketers drive growth across the funnel from a unified platform powered by Artificial Intelligence.

MaSTERCLASS AT A GLANCE

In a nutshell, if you can spend only one day on something that will let you meet your airline peers, grow your network and boost your digital skills for tomorrow, this masterclass should be it. Here is why:

  • 6 practical sessions that will increase your digital knowledge
  • Speakers from Google, Skyscanner, Diggintravel, Insider and some of the best digital experts
  • The latest digital retailing trends and personalization best practices

Plus – lots of breaks with great coffee so you can talk to the speakers and your airline colleagues.

paul boag talking

WHY SHOULD I ATTEND THIS SPECIAL DIGITAL RETAILING MASTERCLASS?

Are you an airline ecommerce professional? Do you want to see the latest ancillary revenue trends? Do you want to increase your digital knowledge by learning from the likes of Google and Skyscanner?

If you answered any of these questions with yes, then this masterclass is definitely the right choice for you.

Finally, we know your time is precious. Usually conferences last three days and you’re lucky if you find three talks you remember. We promise that with this masterclass, you'll get that in just one day and we'll still have time to have some fun at the end!

Iztok Franko (Diggintravel), 13. Sales Summit
14.02.2019 Foto: Jernej Lasič

HOW IS THIS MASTERCLASS DIFFERENT THAN OTHER AIRLINE EVENTS?

You’ve probably been at a conference where most of the people there were airline vendors, not actual airline people, right?

Or maybe most of the sessions were sponsored vendor presentations showing you how their latest solution will solve all of your problems.

Well, you won’t see any of that at this masterclass event. We have only one exclusive sponsor, and they will show you how to do really cool stuff with personalization. Not only do they do this for airlines, they do it for retailing giants like McDonalds, L'Oréal and Samsung.

All other sessions will be done by either independent digital experts or real airline pros. And best of all, you'll be able to meet and talk to your peers who face the same digital challenges you do!

Awesome Speakers

Louis Powell

Louis Powell

Head of Digital Experiences at Google UK
Emre Güney

Emre Güney

Senior Growth Manager at Skyscanner
Boštjan Kožuh

Boštjan Kožuh

Analytics and data-mining ninja, Diggintravel advanced analytics projects partner
Iztok Franko

Iztok Franko

Airline E-Commerce Expert and founder of Diggintravel
Kubilay Sengun

Kubilay Sengun

Managing Director, UK&Europe at Insider - Growth and Personalization platform for Airlines
Daniel Davis (Panel session)

Daniel Davis (Panel session)

Head of Products and Tools, Commercial Development at Vueling Airlines

Schedule

08:00
08:00 - 09:00 AM
NETWORKING

Registration and coffee

Meet your fellow airline colleagues and start the masterclass with the breakfast of digital champions: coffee and a great chat!
09:00
09:00 - 09:15 AM
WELCOME

Welcome by the masterclass chairmans

Quick brief of the day from the masterclass chairman and event kick-off.
09:15
09:15 - 10:00 AM
FUTURE TRENDS

The State of Airline Digital Retailing in 2019

Iztok Franko, Founder of Diggintravel will share insights from 2 years of research with more than 80 surveyed airlines. Of course, you'll hear about the latest digital retailing and ancillary trends as well.
10:00
10:00 - 10:40 AM
GROWTH

Organisation For Growth - Key Lessons for Airlines

How can you organize agile digital teams? How do Skyscanner's Growth Tribes work? And most importantly, which lessons from Skyscanner's journey can you apply to your airline. Listen to the first-hand experience of a former Head of Digital at Pegasus Airlines, now Growth Manager at Skyscanner.
10:40
10:40 - 11:10 AM
NETWORKING

Coffee break and networking

Meet your colleagues, share experiences and talk to our great speakers. If you have time you can even walk through the museum and take in some of the history it holds.
11:10
11:10 - 11:50 AM
GOOGLE INSIGHTS

This is the future of digital retailing. Are you ready?

Airlines want to become retailers. So, what can they learn from actual retailers? And who knows them better than Google? You will gain valuable insights after learning these 3 key trends of future retailing.
11:50
11:50 - 13:00 PM
NETWORKING

LUNCH

Great food, great chats and more chances to talk to interesting people.
13:00
13:00 - 13:40 PM
DATA, VISUALIZATION & DEMO

How to uncover real insights in your data [Visualization best practices]

Your airline web analytics have tons of data. There is even more in the CRM database, the PNR and booking lists. But how do you really get actionable insights out of it? We'll show you data-mining and visualization best practices. Yes, we're talking demo on a real-data.
13:40
13:40 - 14:00 PM
GREAT TOOLS IN ACTION

How to grow your ancillary revenue without huge IT investments and new developments

70% of your airline colleagues say their booking platforms are not flexible enough for effective digital retailing and personalization. You want to do more, but your hands are tied because of slow development. We just might have a solution to fix this.
14:00
14:00 - 14:20 PM
PANEL DISCUSSION

Messaging 2.0: How messaging channels are evolving and how airlines should adapt to changing customer preferences

Your customers are using new channels; are you there as well? Do you feel under pressure, or do you see this as an opportunity? We'll chat with fellow airline and digital professionals about how they tackle this in real life.
14:20
14:20 - 14:30 PM
NETWORKING

Masterclass close

The close of the official part of our masterclass, but not the end of the fun.
14:30
14:30 - 16:30 PM
LET'S HAVE FUN!

Test our live un-intelligent human bot

Improvisation, stand-up comedy and a cocktail party. Let's end the day on a high note and have some fun!

OUR LATEST AIRLINE DIGITAL RETAILING RESOURCES

2019 Airline Ancillary and Digital Retailing Trends

How is one airline building a Spotify-like subscription model? Why is another airline building a hotel? Learn about the latest airline ancillary trends including examples from Air Asia, American Airlines and Volaris.

2019 Airline Conversion Optimization Whitepaper

We surveyed 38 airlines, interviewed 10 digital experts and provided you more than 85 pages of in-depth analysis and airline e-commerce best practices. All in one place and free for download!

Venue


Inspiring ideas happen in inspiring places. We promise that our event venue will certainly make you think!

IMPERIAL WAR MUSEUM LONDON

Check all logistic info here
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