08:00
08:00 - 09:00 AM
NETWORKING
Registration and coffee
Meet your fellow airline colleagues and start the masterclass with the breakfast of digital champions: coffee and a great chat!
09:00
09:00 - 09:15 AM
WELCOME
Welcome by the masterclass chairmans
Quick brief of the day from the masterclass chairman and event kick-off.
09:15
09:15 - 10:00 AM
FUTURE TRENDS
The State of Airline Digital Retailing in 2019
Iztok Franko, Founder of Diggintravel will share insights from 2 years of research with more than 80 surveyed airlines. Of course, you'll hear about the latest digital retailing and ancillary trends as well.
10:00
10:00 - 10:40 AM
GROWTH
Organisation For Growth - Key Lessons for Airlines
How can you organize agile digital teams? How do Skyscanner's Growth Tribes work? And most importantly, which lessons from Skyscanner's journey can you apply to your airline. Listen to the first-hand experience of a former Head of Digital at Pegasus Airlines, now Growth Manager at Skyscanner.
10:40
10:40 - 11:10 AM
NETWORKING
Coffee break and networking
Meet your colleagues, share experiences and talk to our great speakers. If you have time you can even walk through the museum and take in some of the history it holds.
11:10
11:10 - 11:50 AM
GOOGLE INSIGHTS
Decoding your customers decisions
Do you want to know why a customer would choose airline brand A over brand B? Latest Google research (Decoding Decisions) will show you 8 key behavioural principles that impact airline consumer decision making.
11:50
11:50 - 13:00 PM
NETWORKING
LUNCH
Great food, great chats and more chances to talk to interesting people.
13:00
13:00 - 13:40 PM
DATA, VISUALIZATION & DEMO
How to uncover real insights in your data [Visualization best practices]
Your airline web analytics have tons of data. There is even more in the CRM database, the PNR and booking lists. But how do you really get actionable insights out of it? We'll show you data-mining and visualization best practices. Yes, we're talking demo on a real-data.
13:40
13:40 - 14:00 PM
GREAT TOOLS IN ACTION
How to grow your ancillary revenue without huge IT investments and new developments
70% of your airline colleagues say their booking platforms are not flexible enough for effective digital retailing and personalization. You want to do more, but your hands are tied because of slow development. We just might have a solution to fix this.
14:00
14:00 - 14:20 PM
PANEL DISCUSSION
Messaging 2.0: How messaging channels are evolving and how airlines should adapt to changing customer preferences
Your customers are using new channels; are you there as well? Do you feel under pressure, or do you see this as an opportunity? We'll chat with fellow airline and digital professionals about how they tackle this in real life.
14:20
14:20 - 14:30 PM
NETWORKING
Masterclass close
The close of the official part of our masterclass, but not the end of the fun.
14:30
14:30 - 16:30 PM
LET'S HAVE FUN!
Test our live un-intelligent human bot
Improvisation, stand-up comedy and a cocktail party. Let's end the day on a high note and have some fun!